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Description: Alton Towers Resort teamed up with Britains leading underwear brand, Ultimo to make sure women dont make a boob on the rides this summer. A group of test- riders donned a variety of Ultimo bras and were put through their paces on several rides, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras- and to make sure they were a snug fit. Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: With a number of ground- breaking, world- first rollercoasters at the Resort, we are pleased that their G- force is such a thrill for our visitors. Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well- fitted brassieres such as those from the Ultimo range, will help to control the risk of further unprecedented exposures in the future.

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